Initial situation:
The worldwide market for air humidification equipment and systems for industrial and commercial use was quite limited and showed modest growth. As a result of the limited market size own country organizations limited to the air humidification business could not be justified in most international markets.
Internationalization
Actions
Results
Expand product range for international distribution organizations with trading products for existing sales channels as well as establishing additional country organizations
2,5 times increase of turnover within approx. 5 years as well as substantial improvement of profitability
Acquisition of additional manufacturers in the niche market of humidification and merger of production locations in Switzerland
Increase worldwide market share as well as improve profitability continuously
Expansion of after sales service organizations internationally
Complementary business into existing sales channnels
Establish group management and uniform re-branding
Increasing brand awareness as a result of unified market precense worldwide
Actions
Expand product range for international distribution organizations with trading products for existing sales channels as well as establishing additional country organizations
Results
2,5 times increase of turnover within approx. 5 years as well as substantial improvement of profitability
Actions
Acquisition of additional manufacturers in the niche market of humidification and merger of production locations in Switzerland
Results
Increase worldwide market share as well as improve profitability continuously
Actions
Expansion of after sales service organizations internationally
Results
Complementary business into existing sales channnels
Actions
Establish group management and uniform re-branding
Results
Increasing brand awareness as a result of unified market precense worldwide